Frankenstein Essays (779 words) - Frankenstein,

Frankenstein Frankenstein Morality. It has been addressed by individuals, regarded by individuals and adored since the very beginning. However even today not one individual can say what is ethically right. It involves sentiment. It was Dr.Victor Frankenstein's feeling that it was okay to make a beast. Frankenstein's creation required a friend. Realizing that his first creation was malicious should the specialist make a second? With the current information, to Dr.Frankenstein, it isn't at all ethically right to carry another beast into the world. Taking a gander at this probelm in view of his family, the specialist starts his work on the subsequent beast. The principal beast undermined Frankenstein and even his family. The beast indignantly said to Frankenstein, I can make you so pitiable. (pg. 162) Trying to startle Frankenstein for not making his mate the beast depended on dangers. On the off chance that the great specialist makes an ally for his first creation he might be imperiling others. The hopeless beast whom I had made, (pg.152) says Victor after glancing back at his work. On the off chance that there is another beast there will be double the force and perhaps double the malevolent, which could damage or slaughter his family. When and if Frankenstein submits the ethical sin of making another beast he might be freed of the two beasts until the end of time. With the buddy you give I will stop the area of man,(pg 142) guarantees the ethically degenerate beast to the specialist upon the finishing of his accomplice. At the point when the specialist, if and when he, completed his first creation's mate quite possibly the beasts won't stay faithful to their commitment and remain in Europe envoking dread into townfolk. The great specialist, attempting to act ethically, crushes the beast to benefit the world. The beasts can possibly assume control over whatever they please. A race of fallen angels would be propegated,(pg. 163) thinks Frankenstein to himself in his investigati on. The beasts, if ground-breaking enough, might assume control over Europe. Frankenstein understands that he can not in any way, shape or form fate the world to profit himself. Will I, in coold blood, set free upon the earth a daemon..(pg. 162) contends Frankenstein with his creation. It isn't ethically directly for one individual to release such a dread on the world to profit just himself and his family. Frankenstein won't let any model adjust his perspective on the point that the beast is and will consistently be ethically corupt. Proceeding on his point that the beast was too detestable to even consider duplicating, Frankenstein says, Your dangers can't move me to do a demonstration of insidiousness; yet they affirm me in assurance of not making you a partner in bad habit.( pg. 163) Frankenstein won't penance his morallity due to persuation from a beast. Despite the fact that viewing the danger of death and wretchedness Frankenstein held his ground and didn't forfeit his good. W hen and if Frankenstein makes another beast he can not feel as though he has done the ethically right thing. From making the beast Frankenstein will some how make individuals other than himself miserable. I agree to your interest, on your solem pledge to very Europe everlastingly, and each other spot in the area of man,(pg. 143) says Frankenstein as he sees the force that the two might have. The great specialist sees that with his own hands he might scar the world until the end of time. The specialist needs, on the off chance that anybody, himself to be troubled rather than all of humankind. Begone! I do break my guarantee, (pg. 162) states the specialist irately. Not considering himself however the world unselfishly breaks his guarantee to the beast. Having such an extraordinary psyche the specialist can understand that a more prominent malevolence will be realesed upon the earth then upon himself. Your dangers can't move me to do a demonstration of wickedness,(pg. 162) says the s pecialist as he contends his point with his creation. The specialist sees that a more prominent and increasingly shocking outcome can emerge out of him making the second beast than not. With the current information, to Dr.Frankenstein, it isn't at all ethically right to carry another beast into the world. From one perspective if the subsequent beast

A New Method for the Preparation of an Intermediate for the Synthesis Dissertation

A New Method for the Preparation of an Intermediate for the Synthesis of Mycolic Acids - Dissertation Example Regardless, the items and the mediator items continue as before. The Old Method From the old technique for amalgamation, the mycloni corrosive is comprehended to be made structure ?- hydroxyl unsaturated fat that contains long chains of ?- alkyl side chains. These chains regularly show up has homologous arrangement of a similar unsaturated fats. Remarkably, they contrast by 28 nuclear mass units that contains two carbon units as on account of M. tuberculosis. In the old strategy for investigation and arrangement, the mycolic acids were described by hydrophobic C34 to C 65acids with side chains of carbon particles going from C22 to C24 are ? chains. From the old union of mycolic acids, there are three auxiliary mycolic corrosive classes that are found in the M. tuberculosis . These particular structures incorporate ?- , keto-, and methoxy-mycolic acids. The ?- mycolic corrosive structures the most noteworthy level of around 70% and on the opposite side methoxy and keto-mycolic structu res the minor part of the corrosive blend. By sythesis, they structure around 10 to 15 percent of the blend. The ?- part of the corrosive structures the cis and it’s alluded to cis-dicyclopropyl unsaturated fat. This type of unsaturated fat sets two structures fundamental basic variety. Be that as it may, it ought to be noticed these basic varieties generally rely upon wellspring of alpha during the corrosive amalgamation. The varieties are for the most part as far as terminal alkyl gatherings while others are as far as methylene gatherings. They are found for the most part arranged between the carboxylic gatherings and cyclopropane rings. It is significant that this plan normally makes the ?- mycolic acids from H37Ra strains to test for one gathering while the other set from Brevanne, PN, C, DT, and Canetti to frame different gatherings. The ?- mycolic acids from clinical strains are typically not the same as the ?- mycolic from H37Ra strain. In any case, both methoxyl-and k eto-mycolic acids have the equivalent basic arrangement particularly in their cis-or trans-cyclopropane rings. Examination 1: Preparation of (S)- Phenylalaninol Procedure S-Phenylalanine (25 g, 303 mmol) was added to a mixed arrangement of sodium borohydride (14 g, 784.6 mmol) in THF (265 ml). The flagon was submerged in a water shower and an answer of new thought sulphuric corrosive (13 ml) in ether (35 ml) was included dropwise while keeping up the temperature around 20 oC. The response was left to mix for the time being at room temperature. Methanol (20 ml) was added cautiously to decimate any abundance NaBH4, trailed by option of sodium hydroxide arrangement (33 g in 165 ml, 5N) was then included. The response blend was streak refined to expel any abundance dissolvable (underneath 100 o C). The buildup was then refluxed for 2 h. The turbid fluid blend was cooled and separated, the filtrate and the washings were weakened with water (150 ml) and extricated with CH2CL2 (3x100 ml). The consolidated natural layers were dried and dissipated to give (S)- phenylaninol which was recrystallized from ethyl acetic acid derivation and hexane to yield (19.2g, 85%). [?]D18.5 = - 25.3 [literature[?]D18.5-24.7o]43, which appeared ?H (400 MHZ, CDCL3): 7.3-7.22 (5H, m ), 3.66 ( 1H, dd, J 3.88, 10.52 Hz), 3.4( 1H, dd, J 7.16, 10.52 Hz), 3.15 ( 1H, m), 2.85 (1H, dd, J 5.28, 13.44 Hz), 2.55 (1H, dd, J 8.52, 13.4 Hz), 1.6 (3H, br, s); ?c : 138.68, 129.22, 128.60, 126.44, 66.45, 54,17, 41.03; Vmax: 3357, 3299, 3129, 3022, 2920, 2877, 2817, 2789, 1579 cm-1.Scheme Discussion The main arrangement

7 Ways to Make Conversations Meaningful Using Minimalism

7 Ways to Make Conversations Meaningful Using Minimalism Our relationships are one of the most important aspects of living a good life. Conversing with a close friend can be one of our most intimate experiences. Yet we often don’t value these conversations like we should: we don’t pay enough attention to the important people around us. Just like we use minimalism to get rid of excess stuff in favor of essential things, we can use it to rid ourselves of superfluous conversations in favor of essential ones. Consider these seven actions: 1. Make your words count. There is no need to count your words, just make sure they count: be sure your words add value to your conversations. It is important to be aware of what you are saying, and, more important, why you are saying it. 2. Expand your vocabulary. An extensive vocabulary allows us to be more precise, and precision allows us to better convey what we mean in a short span. 3. Be succinct. Brevity is the soul of wit, to quote The Bard. 4. Avoid unnecessary conversations. Our words become sloppy when we are forced to partake in a multitude of unnecessary conversations each day. Many of these conversations can be avoided or radically attenuated. Can you think of more than one conversation you could have avoided or shortened yesterday? What could you have done to avoid that conversation? 5. Converse more with loved ones. The people who really matter in your lifeâ€"your friends, family, and loved onesâ€"deserve quality conversation from you. By ridding yourself of unnecessary conversations, you can allocate more time to converse with your loved ones and establish deeper connections. 6. Listen more than you talk. Listeningâ€"honest, attentive listeningâ€"is not easy, and it doesn’t come naturally to most; thus, we must make an effort to listen while engaged in conversation. 7. Ask and listen. An easy way to be an engaged listener is to ask and listen. This allows you to actively participate in the listening process by asking interesting questions and allowing the other person to respond uninterrupted. Read this essay and 150 others in our new book, Essential.

Introducing Integers and Rational Numbers to Students with Disabilities

Positive (or natural) and negative numbers can confuse students with disabilities. Special education students face special challenges when confronted with math after 5th grade. They need to have an intellectual foundation built using manipulatives and visuals in order to be prepared to do operations with negative numbers or apply algebraic understanding of integers to algebraic equations. Meeting these challenges will make the difference for children who might have the potential to attend college. Integers are whole numbers but can be whole numbers both greater than or less than zero. Integers are easiest to understand with a number line. Whole numbers that are greater than zero are called natural, or positive numbers. They increase as they move to the right away from the zero. Negative numbers are below or to the right of the zero. Number names grow bigger (with a minus for negative in front of them) as they move away from the zero to the right. Numbers growing larger, move to the left. Numbers growing smaller (as in subtraction) move to the right. Common Core Standards for Integers and Rational Numbers Grade 6, the Numbers System (NS6)Students will apply and extend previous understandings of numbers to the system of rational numbers. NS6.5. Understand that positive and negative numbers are used together to describe quantities having opposite directions or values (e.g., temperature above/below zero, elevation above/below sea level, credits/debits, positive/negative electric charge); use positive and negative numbers to represent quantities in real-world contexts, explaining the meaning of 0 in each situation.NS6.6. Understand a rational number as a point on the number line. Extend number line diagrams and coordinate axes familiar from previous grades to represent points on the line and in the plane with negative number coordinates.NS6.6.a. Recognize opposite signs of numbers as indicating locations on opposite sides of 0 on the number line; recognize that the opposite of the opposite of a number is the number itself, e.g., (-3) 3, and that 0 is its own opposite.NS6.6.b. Understand signs of numbers in ordered pairs as indicating locations in quadrants of the coordinate plane; recognize that when two ordered pairs differ only by signs, the locations of the points are related by reflections across one or both axes.NS6.6.c. Find and position integers and other rational numbers on a horizontal or vertical number line diagram; find and position pairs of integers and other rational numbers on a coordinate plane. Understanding Direction and Natural (positive) and Negative Numbers. We emphasize the use of the number line rather than counters or fingers when students are learning operations so that practice with the number line will make understanding natural and negative numbers much easier. Counters and fingers are fine to establish one to one correspondence but will become crutches rather than supports for higher level math. The pdf number line is for positive and negative integers. Run the end of the number line with positive numbers on one color, and the negative numbers on another. After students have cut them out and glued them together, have them laminated. You can use an overhead projector or write on the line with markers (though they often stain the laminate) to model problems like 5 - 11 -6 on the number line. I also have a pointer made with a glove and a dowel and a larger laminated number line on the board, and I call one student to the board to demonstrate the numbers and jumps. Provide lots of practice. You Integer Number Line should be part of your daily warm up until you really feel that students have mastered the skill. Understanding the Applications of Negative Integers. Common Core Standard NS6.5 offers some great examples for applications of negative numbers: Below sea level, debt, debits and credits, temperatures below zero and positive and negative charges can help students understand the application of negative numbers. The positive and negative poles on magnets will help students understand the relationships: how a positive plus a negative moves to the right, how two negatives make a positive. Assign students in groups the task of making a visual chart to illustrate the point being made: perhaps for altitude, a cross cut showing Death Valley or the Dead Sea next and its surroundings, or a thermostat with pictures to show whether people are hot or cold above or below zero. Coordinates on an XY Graph Students with disabilities need lots of concrete instruction on locating coordinates on a chart. Introducing ordered pairs (x,y) i.e. (4, -3) and locating them on a chart is a great activity to do with a smart board and a digital projector. If you dont have access to a digital projector or EMO, you might just create a xy coordinates chart on a transparency and have students locate the dots.

Women s Rights During The 19th Amendment - 1414 Words

right to vote when the 19th amendment got ratified in the year 1920. Before the 19th amendment, only 4 states gave women the right to vote. The western states gave women the right to vote so that more people could come to their states. The women suffrage was run by strong women. Two of the women were Susan B. Anthony and Elizabeth Cady. The women got the right to vote because they have been fighting for their rights since 1775, women were striking for their rights at their job to so that they can be equal as men, the women’s right convention that opened the new possibility for women, and the 4 states that gave women rights before the 19th amendment. Women have been fighting for their right to vote ever since 1775. They have†¦show more content†¦It was a turning point in women’s activism.† Even though their strike ended, they still got their demands. They were getting acknowledged by getting their demands met. Even though they were not acknowledged in the union the strike changed the way that women were getting paid and their working conditions. Another reason why women got acknowledged and got their right to vote was because of the Women Conference. â€Å"It wasn’t until 1848 that the issue of women’s rights was forced into the open, thanks to the Women’s Rights Convention† The women’s right convention made sure that the men would not be able to look away from what they have always wanted. The Women’s right convention is viewed as the beginning of the fight for the women’s right. The Conference was the turning point in the fight for equality in women’s right to vote, work, etc. Two of the many women that led the movement Were Susan B. Anthony and Elizabeth Cady. â€Å"Anthony’s decades of crusading—including casting a ballot in the presidential election of 1872, which led to her arrest and trial—made her a hero of the fight for equal rights for women in Am erica.† This was also a turning point because one of the women who led the movement of women’s right to vote took it into her own hands and went to vote. It showed that women were not backing down and that they wanted/deserved the right to vote.Show MoreRelatedThe Beginning Of The Women s Suffrage Movement859 Words   |  4 Pagesof the women s suffrage movement in United States started in 1848. It gave women the right to vote. This movement when Lucretia Mott and Elizabeth Cady Stanton called for a women s rights convention in Seneca Falls, New York. At the women s right convention in Seneca Falls, New York women demanded to have the equal right as men (education, property, voting, and etc). On August 18, 1920, after the long 72 year movement for women s rights 19th amendment was ratified. Originally the 19th AmendmentRead MoreThe Era Of Equality For Women1271 Words   |  6 PagesAnnie Zhou Mrs. Park English-11 22 April 2016 1920’s research— The Era of Equality for women The 1920s, known as â€Å"Roaring Twenties†, were an age of prosperity and changes, it’s one of the most special and colorful decade in the America history. Numerous exciting and unprecedented events happened during this decade, it was full of opportunity and remarkable people, the economic was blooming, new arts were formed and brand new ideas appeared, the national confliction emerged in large numbers, multipleRead MoreThe Fight For Women s Suffrage Movement1328 Words   |  6 PagesThe Fight For Women’s Suffrage The Women’s Suffrage Movement of the 1920’s worked to grant women the right to vote nationally, thereby allowing women more political equality. Due to many industrial and social changes during the early 19th century, many women were involved in social advocacy efforts, which eventually led them to advocate for their own right to vote and take part in government agencies. Women have been an integral part of society, working to help those in need, which then fueled aRead MoreThe During The 19th Century902 Words   |  4 PagesThe events in the 19th century had changed the lives of women and blacks completely. It was an age where the impact of the industrial revolution caused a sharp differentiation between the gender roles, especially of the upper and middle classes. In 19th century, appeared the events such as African American Civil Rights Movement, Civil War, and The Women’s Rights Movement had put women and blacks’ role to a new level. During the Civil W ar, women stepped out of their domestic domains to support theRead MoreExploring Their Rights And Encountering Change : Women Of The 1920s1344 Words   |  6 PagesExploring Their Rights and Encountering Change: Women of the 1920s Today, women have the same rights as men, but it wasn’t always that way. Women had very little rights in the 1920s. In this paper, we will look into the struggles of women, how their jobs changed from when they gained their rights, and finally we will go over some famous activists. The campaign for women’s suffrage began in the earnest in the decades before the Civil War. During the 19th century, as male suffrage was slowly extendedRead MoreThe Treaty Of The 19th Amendment1345 Words   |  6 Pagesthe late 19th century. The right to vote for women will always be considered a mile marker by feminists- and it’s long term effects are often overlooked. The ratification of the 19th Amendment led to a powerful, new agenda in the political world and a radical alteration from the nuclear gender stereotype of a woman. I chose this topic because the feminist agenda in the United States today is often ignored because it is mistaken for misandry. I have heard countless men ( and sadly, women) say thatRead MoreEssay on The Womens Rights Movement 1848-19201091 Words   |  5 PagesThe Women’s Rights Movement was a long and persistent battle fought by many brave female advocates that came before us such as Elizabeth Cady Stanton, Lucretia Mott and Susan B. Anthony. These women selflessly dedicated their lives to the ratification of the 19th Amendment, which forever changed the lives of womankind in America. Prior to their efforts, the United States was still in shambles over the Civil War and spent most of its focus on rebuilding the country and securing rights to African AmericanRead MoreA Brief Note On Ethics And Social Responsibility1543 Words   |  7 PagesWomen Equality Paige Haddock SOC 120: Introduction to Ethics Social Responsibility Shana Goodson 11/23/15  Introduction Promoting gender equality and empowering women and girls is a priority for the United States. Women’s equality has came a long ways. Women used to have it very hard historically, but even today women still experience some inequality towards men. In this paper it will examine the equalities in: voting, the workplace, and sexual harassment. This paper will also so how theRead MoreInfluential Leaders Of Women s Suffrage1660 Words   |  7 Pagesin Women s Suffrage helped to improve the quality of life in the 1920’s by fighting for equality, and driving congress to pass the 19th amendment that gave women the strength and courage to stand up for themselves. Elizabeth Cady Stanton, born in 1815 Johnstown, New York, was an American feminist who organized the first women’s rights convention at the Wesleyan Chapel in Seneca Falls. On July 19th, 200 women met at this chapel to discuss the social, civil, and religious condition and rights of womanRead MoreA Brief Note On Women s Suffrage Movement1379 Words   |  6 PagesRough Draft Woman’s Suffrage Movement During the early 19th century many women were involved in social advocacy efforts, which eventually led them to advocate for their own right to vote and take part in government agencies. Women fought for their voices to be heard in politics. The 19th amendment was one of the most essential turning points in history; before their voices were not as valuable as their husbands or fathers, until 1920 when the 19th amendment was ratified and gave us a new beginning

Battle at the Pumps Is there a solution for increasing prices Free Essays

Remember when Grandpa used to tell stories of how gasoline cost $0. 10 a gallon when he first started driving? We laughed at the thought of anything costing less than a dollar, but with today’s national average for gas sitting at $3. 00 a gallon, the 300% price increase is no laughing matter (Benton, 2007). We will write a custom essay sample on Battle at the Pumps: Is there a solution for increasing prices? or any similar topic only for you Order Now If the price for gas continues to increase at the rate it is now, our children will be the one’s finding humor in our silly rants of paying $90. 00 to fill our SUV tanks. Gas hikes and price gouging are issues that most Americans would rather not be associated with. Nevertheless, we all still have jobs to go to and errands to run. So, while some argue that the price increases are just a part of inflation, there are more arguing that gas pricing is a game of politics. Either way, we all will continue to pay what we have to go get from point A to point B. Targeting when gas hikes became such a hot issue dates back to the infamous â€Å"Katrina† disaster in August of 2005. In addition to the catastrophic storm, many claim that politics also play a part in price determination. Whatever the reason, a solution must be sought. Thankfully, there are a few solution-seekers out there who are actively searching for ways to make living in the days of $3. 00 plus per gallon a bit more tolerable, albeit still an, ah-hem, unpleasant issue. Collaborations between companies, innovations in vehicles, and vehicle purchasing incentives are all ways businesses are working together to keep the bitterness at bay. Nevertheless, many of us won’t be happy until we are completely dependent on our own resources for the precious commodity. So, while we will never see the same prices Grandpa paid for gasoline in our lifetime, reviewing the causes and finding solutions are the only ways we will avoid taking out a second mortgage just to put gas in the cars. Immediately after Hurricane Katrina, Americans panicked, and fearful gas retailers began a practice that was, for the most part, unheard of. Lines of gasoline-starved automobiles Battle at the Pumps 3 parked themselves at gas pumps, struggling to get every last drop of gas available before it was â€Å"all gone†. Rumors of depleted gas barrel supply sent small town gasoline retailers, as well as few big city retailers into gouging mode. Within hours, prices went from $2. 00 to just over $3. 00 a gallon in states such as Texas and Louisiana, the states closest to the disaster (AP, 2005). Another spark contributing to the gas fire blazing at the pumps is the claim that election years tend to send gas prices into a rollercoaster pattern: down before elections, and up after elections. In fact, Joe Benton of ConsumerAffairs. com writes that pre-election gas prices averaged $2. 50 a gallon, and that gas prices â€Å"are sure to rise again†¦right after the midterm elections† (2006). Mr. Benton was correct. Just after the elections the national average for gas prices increased 12. 5 cents in December, and has steadily continued to rise. Though the decrease is unexplainable, rest assured that the elections have nothing to do with it. If they were the reason for the decreased gas prices, however, most Americans would vie for monthly elections! Unfortunately, for the disgruntled, the days paying less than $2. 00 a gallon for gasoline are long gone. In fact, we drivers, bus riders, airline passengers and taxi goers must continue the suffrage, as melees to locate the best gas source is continued. Until one is found, companies, manufacturers and even the government are giving a go at attempts to soften the blows of outrageously priced â€Å"petro†. The battle of fair gas prices has produced an effort among many to seek ways around getting hosed at the pump. For example, John Wakefield of Murphy Oil Corporation, states that Murphy USA’s goal is to â€Å"be a low cost provider to the communities [they] serve† (2006). To comply with this statement, Murphy USA has collaborated with discount retailer, Wal-Mart, in order to offer a minimum of a three-cent discount for those who purchase fuel with a Wal-Mart gift card. This allows Murphy USA to maintain its position in offering a below average price for Battle at the Pumps 4 gasoline throughout the nation (Wakefield, 2006). Additionally, manufacturers, such as Ford and Chevy, have joined in the labors of providing an alternative for gas guzzling vehicles. Their answer to the gas price dilemma has been to increase promotion of hybrid and flex-fuel vehicles. Hybrid vehicles, although in existence for many years, have become a popular choice for saving dollars at the pump, as have flex-fuel vehicles. Hybrid vehicles combine both the gasoline-powered and electric powered sources under the hood in order to increase the distance between fill-ups, which, in turn, saves one from filling up as often as with a strictly gas-powered vehicle (Layton, 2007) Similarly, flex-fuel vehicles (FFV), which have been around for a number of years as well, are also designed to combine power sources in order save on gasoline usage. In the FFV case, a combination of gasoline and E85 fuel work together to increase the number of miles driven between fill-ups, resulting in dollars saved (USDoE, 2007). The down side to both types of vehicles, however, is that they both cost a pretty penny, which brings us back to where we started: angry about spending mega-bucks just to drive. On the contrary, there is an up-side to the hybrid vehicle: The government offers a tax credit to those who purchase a hybrid (USDoE, 2007). That’s great†¦if you can afford the high price tag attached to the hybrid. But if you can’t, what else is the government doing to ensure that we don’t go bankrupt at the pumps? Though they sometimes seem like the bad guys, the government is making attempts to keep Americans from going into boxing matches with gas station attendants. Along with offering incentives to those who choose to finance or straight-out purchase hybrid vehicles, they are also looking out for the little people†¦those who can’t afford to pay the $4. 00 per gallon price tag that has become a frequenter of many gas stations across America post Katrina. Price gouging, or pricing above the market when demand increases, was a practice few were aware of before Battle at the Pump 5 August of 2005. However, when disaster struck, gas retailers took action, regardless of who it would affect. Soon, consumers were left with no where to turn and had no choice but to pay for overpriced fuel. Thankfully â€Å"Super Government† with its flowing red, white and blue cape came to our rescue, regulating pricing among gas retailers. Although there is no law against price gouging, suspicious pricing will entail an investigation. In August 2005, the Energy Department created a hotline for people who fell victim to price gouging (Pope, 2005). Though efforts have been made, without a law to formally enforce a â€Å"no price gouging allowed† law, the problem, though not as wide spread as it had been initially, still exists. Gradually, as demand has continues to outweigh the supply of gasoline available, price gouging has sneakily made itself an accepted practice. Investigations pending for suspected price gougers, the government is also seeking ways for America to become less dependent on international sources to keep America on the roads and in the air. As we wearily trudge to the pumps prepared to sacrifice our limbs just for a few gallons of gas, alternatives are being sought in order to use domestic sources for fuel. Biodiesel, a renewable fuel derived from sources such as vegetable oils and recycled restaurant greases, is just one of the alternative fuels being researched for common use among Americans. In May of 2005, President Bush announced that efforts in making Biodiesel a main source for fuel were in the works, and estimated that by 2010, our country will become solely dependent on itself to fuel our vehicles, planes and trains (Bush, 2005). Upon receiving the news, farmers across America gained new hope in assisting in the effort to solve the ongoing problem of finding fuel alternatives. But one can’t help but wonder: What about those folks who can’t afford to transition into a vehicle that runs on the fuel alternatives soon to be available? This is, indeed, has the Battle at the Pumps 6 potential to cripple hopes of becoming domestically dependent. Look around the next time you are on the road and you will see cars dating back to the early 60’s and beyond. For some people, driving these ‘vintage’ vehicles is a choice, but for others, it is unavoidable. It makes sense to assume that if we all had the money to drive a modern day vehicle, we would. But for those people who are stuck in that 1976 beat-up Nova, gas prices are still an issue that fuel alternatives won’t solve. Needless to say, if President Bush is determined for America to depend on ourselves for fuel, tapping into the oil sources available on our own soil is required. This, however, presents another problem: Once the soil is broken, where do those who live on the land go? The vast lands of Alaska are notorious for housing thousands of acres of untapped oil reserves. However, on those acres, life exists. Caribou, bison, bears, elk and even people inhabit these lands. For years, these habitors have been the reason that the oil reserves Alaska has to offer have gone undisturbed. Nature activists have long protested the spoiling of the majestic lands across the Artic coastline. For this, we have continued to rely on countries such as the Middle Eastern lands, for oil. Years of jokes, ridicule and mockery have been directed at presidents, past and present, as well as the government in general, for not making stronger efforts in aggressively utilizing this land, regardless of who is affected. With pretty much no choice, President Bush proposed a plan to break ground along the Artic coastline in order to make use of the untapped oil lying beneath the thick blankets of frozen land and fluffed snow (Rosen, 2003). There continues, as expected, to be protests against the efforts, to include the protests of the Inupiat Eskimos, who strongly feel that none of the villages in this region of Alaska will support the proposed project. Ultimately, someone is going to be unhappy. Battle at the Pump 7 To those who have decided to put on party hats in celebration of the anticipated Alaskan oil tapping project: don’t mess up your ‘do’s just yet. The future in gas pricing will continue a long time pattern that Grandpa, Grandma, Dad and Mom have all had the unpleasant chore of experiencing. The crystal ball of gas prices forecasts continued increases. While the rise may not be in fuel pricing, many will feel the impact of whatever solution is utilized to control this currently uncontrollable nuisance. While scientists are doing their best to resolve all issues with fuel alternatives, some alternatives, such as hydrogen, will pose an earlier predicted problem: older vehicles would have to undergo a complete replacement of their fueling systems. Alas, the efforts to seek out solutions must continue. Though many efforts have been made to resolve the long time issue of inflated gas prices, as weeks go by, Americans resume the struggle with unfair gouging and seemingly unnecessary price hikes. It seems almost impossible to consider the alternatives of spending money on gas†¦heaven forbid we actually walk anywhere. Unfortunately, this horrible predicament we’ve found ourselves in appears to be without light. The only way to pleasantly endure the task of spending money is to†¦well†¦spend money. To ensure that we survive this rain cloud, we can either cross our fingers for monthly elections (for the benefit of price drops), or we can purchase hybrid vehicles, stop in at the local Wal-Mart to purchase a gift cards, and gas up at Murphy USA. So, although solutions are being attempted, before you visit the gas pumps, be prepared to give up your first born child. References: 1. $3. 00 Gas Spreads to 7 States, D. C. (April 27, 2007) ConsumerAffairs. com: Benton, J. April 27, 2007. http://www. consumeraffairs. com/news04/2007/04/gas_prices141. html 2. Bush plans on drilling in untapped Alaskan oil reserve. (Dec. 13, 2003) Reuters: Rosen, Y. April 27, 2007. http://www. commondreams. org/headlines03/1213-03. htm 3. Congress moves to outlaw gas gouging. (Sept. 19, 2005) SeattlePI. com: Pope, C. April 27, 2007. http://seattlepi. nwsource. com/national/241244_gouging19. html 4. Election loom; gas prices drop. (Sept. 13, 2006) ConsumerAffairs. com: Benton, J. April 27, 2007. http://www. consumeraffairs. com/news04/2006/09/big_oil. html 5. Flex-Fuel Vehicles. (2007) FuelEconomy. Gov: US Dept. of Energy (USDoE) April 27, 2007. http://www. fueleconomy. gov/feg/flextech. shtml 6. Gov urges gas-price investigation. (Sept. 21, 2005) CBS News: Associated Press (AP). April 27, 2007 http://www. cbsnews. com/stories/2005/09/21/katrina/main870784. shtml 7. How hybrid cars work. (2007) HowStuffWorks, Inc. : Layton, J Nice, K. April 27, 2007. http://auto. howstuffworks. com/hybrid-car. htm 8. Murphy USA Refining and Marketing. (2006) Murphy Oil Corporation: Wakefield, J. April 27, 2007. http://murphyusa. com/rm/retail/ 9. President discusses biodiesel. (2005) The White House: Bush, G. W. April 28, 2007. http://www. whitehouse. gov/news/releases/2005/05/20050516. html How to cite Battle at the Pumps: Is there a solution for increasing prices?, Papers

In all history, no nation of mere agriculturists Essay Example For Students

In all history, no nation of mere agriculturists Essay ever made successfulwar against a nation of mechanics. . . .You are bound to fail-Union officer William Tecumseh Sherman to a Southern friend. The American antebellum South, though steeped in pride andraised in military tradition, was to be no match for the burgeoningsuperiority of the rapidly developing North in the coming Civil War. The lack of emphasis on manufacturing and commercial interest,stemming from the Southern desire to preserve their traditionalagrarian society, surrendered to the North their ability to functionindependently, much less to wage war. It was neither Northern troopsnor generals that won the Civil War, rather Northern guns andindustry. From the onset of war, the Union had obvious advantages. Quitesimply, the North had large amounts of just about everything that theSouth did not, boasting resources that the Confederacy had even nomeans of attaining (See Appendices, Brinkley et al. 415). Sheermanpower ratios were unbelievably one-sided, with only nine of thenations 31 million inhabitants residing in the seceding states (Angle7). The Union also had large amounts of land available for growingfood crops which served the dual purpose of providing food for itshungry soldiers and money for its ever-growing industries. The South,on the other hand, devoted most of what arable land it had exclusivelyto its main cash crop: cotton (Catton, The Coming Fury 38). Rawmaterials were almost entirely concentrated in Northern mines andrefining industries. Railroads and telegraph lines, the veritablelifelines of any army, traced paths all across the Northerncountryside but left the South isolated, outdated, developed in theform of econo mic colonialism. The Confederates were and starving (SeeAppendices). The final death knell for a modern South all too willingto sell what little raw materials they possessed to Northern Industryfor any profit they could get. Little did they know, King Cottoncould buy them time, but not the war. The South had bartered somethingthat perhaps it had not intended: its independence (Catton,Reflections 143). The Norths ever-growing industry was an important supplementto its economical dominance of the South. Between the years of 1840and 1860, American industry saw sharp and steady growth. In 1840 thetotal value of goods manufactured in the United States stood at $483million, increasing over fourfold by 1860 to just under $2 billion,with the North taking the kings ransom (Brinkley et al. 312). Theunderlying reason behind this dramatic expansion can be traceddirectly to the American Industrial Revolution. Beginning in the early 1800s, traces of the industrialrevolution in England began to bleed into several aspects of theAmerican society. One of the first industries to see quick developmentwas the textile industry, but, thanks to the British government, thisdevelopment almost never came to pass. Years earlier, Englands JamesWatt had developed the first successful steam engine. This invention,coupled with the birth of James Hargreaves spinning jenny, completelyrevolutionized the British textile industry, and eventually made itthe most profitable in the world (Industrial Revolution). TheBritish government, parsimonious with its newfound knowledge ofmachinery, attempted to protect the nations manufacturing preeminenceby preventing the export of textile machinery and even the emigrationof skilled mechanics. Despite valiant attempts at deterrence, though,many immigrants managed to make their way into the United States withthe advanced knowledge of English technology, and they were anxioust o acquaint America with the new machines (Furnas 303). And acquaint the Americans they did: more specifically, NewEngland Americans. It was people like Samuel Slater who can becredited with beginning the revolution of the textile industry inAmerica. A skilled mechanic in England, Slater spent long hoursstudying the schematics for the spinning jenny until finally he nolonger needed them. He emigrated to Pawtucket, Rhode Island, andthere, together with a Quaker merchant by the name of Moses Brown, hebuilt a spinning jenny from memory (Furnas 303). This meager millwould later become known as the first modern factory in America. Itwould also become known as the point at which the North began itseconomic domination of the Confederacy. .u9277feaa2a40fde159bb10188dc54f56 , .u9277feaa2a40fde159bb10188dc54f56 .postImageUrl , .u9277feaa2a40fde159bb10188dc54f56 .centered-text-area { min-height: 80px; position: relative; } .u9277feaa2a40fde159bb10188dc54f56 , .u9277feaa2a40fde159bb10188dc54f56:hover , .u9277feaa2a40fde159bb10188dc54f56:visited , .u9277feaa2a40fde159bb10188dc54f56:active { border:0!important; } .u9277feaa2a40fde159bb10188dc54f56 .clearfix:after { content: ""; display: table; clear: both; } .u9277feaa2a40fde159bb10188dc54f56 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9277feaa2a40fde159bb10188dc54f56:active , .u9277feaa2a40fde159bb10188dc54f56:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9277feaa2a40fde159bb10188dc54f56 .centered-text-area { width: 100%; position: relative ; } .u9277feaa2a40fde159bb10188dc54f56 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9277feaa2a40fde159bb10188dc54f56 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9277feaa2a40fde159bb10188dc54f56 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9277feaa2a40fde159bb10188dc54f56:hover .ctaButton { background-color: #34495E!important; } .u9277feaa2a40fde159bb10188dc54f56 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9277feaa2a40fde159bb10188dc54f56 .u9277feaa2a40fde159bb10188dc54f56-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9277feaa2a40fde159bb10188dc54f56:after { content: ""; display: block; clear: both; } READ: Titian's Altarpieces EssayAlthough slow to accept change, The South was not entirelyunaffected by the onset of the Industrial Revolution. Another inventorby the name of Eli Whitney set out in 1793 to revolutionize theSouthern cotton industry. Whitney was working as a tutor for aplantation owner in Georgia (he was also, ironically, born and raisedin New England) and therefore knew the problems of harvesting cotton(Brinkley et al. 200). Until then, the arduous task of separating

The Development And Impact Of Romanricism On The Eupropean World Essay

The Development And Impact Of Romanricism On The Eupropean World Romanticism, in a way, was a reaction against rigid Classicism, Rationalism, and Deism of the eighteenth century. Strongest in application between 1800 and 1850, the Romantic Movement differed from country to country and from romanticist to romanticist. Because it emphasized change it was an atmosphere in which events occurred and came to affect not only the way humans thought and expressed themselves, but also the way they lived socially and politically. (Abrams, M.H. Pg. 13) Romanticism emphasized the individual, the subjective, the irrational, the imaginative, the personal, the spontaneous, the emotional, the visionary, and the transcendental,(www.go.grolier.com/romanticism) Among the characteristic attitudes of Romanticism were the following: a deepened appreciation of the beauties of nature; a general exaltation of emotion over reason and of the senses over intellect; a turning in upon the self and heightened examination of human personality and its moods and mental potentialities; a preoccupation with genius, the hero, and the exceptional figure in general, and a focus on his passions and inner struggles; a new view of the artist as a supremely individual creator, whose creative spirit is more important that strict adherence to formal rules and traditional procedures; an obsessive interest in folk culture, national and ethnic cultural origins, and the medieval era; and a fondness for the exotic, the remote, the mysterious, the weird, the monstrous, the diseased, and even the satanic.(Barzun, Jaques. Pg 157-159) Romanticism was preceded by several related developments from the mid-18th century that can be called Pre-Romanticism. Among such trends was a new appreciation of the medieval romance, from which the Romantic Movement derives its name. (Abrams,M.H. Pg. 261) The romance was a tale or ballad of chivalric adventure whose emphasis on individual heroism and on the exotic and mysterious was in clear contrast to the elegant formality and artificiality of widespread Classical forms of literature, such as French Neoclassical tragedy. This new interest in relatively unsophisticated but emotional literary expressions of the past was to be a dominant note in Romanticism. (Frenz, Horst and Stallknecht, Newton P. pgs 70-73) Romanticism in English literature began in the 1790s was the publication of Lyrical Ballads written by William Wordsworth and Samuel Taylor Cloeridge. Wordsworths Preface to the second edition (1800) of Lyrical Ballads, in which he describes poetry as the spontaneous overflow of powerful feelings, became the manifesto of the English Romantic Movement in poetry. (Thompson, E.P. Pgs 33-34) The first phase of Romantic Movement was in Germany, which was marked by the innovations in both content and literary style and by a preoccupation with the mystical, the subconscious, and the supernatural. (Abrams, M.H. Pg.68) The most momentous national movement was Germanys. The Germans rebelled not only against Napoleonic rule but against the century old upper hand of French civilization. They rebelled not only against the French armies but against the philosophy of the Age of Enlightenment. The years of the French Revolution and Napoleon were, for Germany, the year of it greatest Cultural Efflorescence. (Abrams, M.H. Pg. 73) Germany became the most romantic of all countries, and German influence spread throughout Europe. In the nineteenth century, the Germans came to be widely regarded as intellectual leaders, like the French had been a century before. Most of the German thought had come from nationalism in a broad sense. A wealth of talents, including Friedrich H?lderlin, the early Johann Wolfgang von Goethe, Jean Paul, Novalis, Ludwig Tieck, A.W. and Friedrich Schlegel, Wilhelm Heinrich Wackenroder, and Friedrich Schelling belong to this first phase. In Revolutionary France, the Vicomte de Chateabriande and Mme de Stael were the chief initiators of Romanticism, by virtue of their influential historical and theoretical writings. (Abrams, M.H. Pg. 81) While Wordsworth and Coleridge's Lyrical Ballads are generally taken to mark the formal beginning of English romanticism, important elements of the movement were formed throughout the 18th century. The British landscape and deep past were explored and reinvented in diverse ways by James Thomson, Thomas Gray, James Macpherson, and Thomas Chatterton, helping to establish the tastes for balladry and nature on which Wordsworth and Coleridge drew. (Thompson, E.P. Pgs 111-113) William Blake, Wordsworth, and Coleridge constitute the early romantics. They join together primarily because their art and thought developed in direct response

Comparison Between Ad Sony’s Bravia X-Series Lcd Television and Nec’s Multeos Lcd Television Essays

Comparison Between Ad Sony’s Bravia X-Series Lcd Television and Nec’s Multeos Lcd Television Essays Comparison Between Ad Sony’s Bravia X-Series Lcd Television and Nec’s Multeos Lcd Television Paper Comparison Between Ad Sony’s Bravia X-Series Lcd Television and Nec’s Multeos Lcd Television Paper Executive Summary This report focuses on advertising appeals and executions as a means for critically analysing the following two products advertisements: Sony’s Bravia X-series LCD Television (Appendix 1) NEC’s Multeos LCD Television (Appendix 2) These products are direct competitors. It is therefore the purpose of this report to comparatively examine several aspects of these advertisements in order to propose conclusions, suggestions and recommendations that may allow Sony’s board of directors to either gain an advantage over its competitors or capitalise on their edge over their competitors, ensuring their future success. After analysis of the advertisements advertising appeals it was discovered that the common and most appropriate choice of appeal approach was informational and rational, presenting this using a feature appeal approach which emphasises the products main attribute or benefit. Each advertisement did so effectively by catering directly to the motives and desires or their target audience. It is recommended that Sony carry this approach and well directed message through to their other promotional activities. An analysis of the advertisements creative execution highlighted that both Sony and NEC had chosen a straightforward and factual style of execution. To enhance this Sony combined this style with another- imagery while NEC presented a subtle example of demonstration advertising. While both directions were well constructed, Sony’s execution was more effective especially in terms of its ability to attract the target market and improve their attitudes toward the brand and product. It is therefore recommended that Sony look to capitalise and build on their success and advantage while remaining aware of NEC’s future actions. Introduction Sony’s Bravia X-Series LCD and NEC’s Multeos LCD are direct competitors. Such products and their print advertisements will be examined by making comparisons, drawing conclusions and putting forward recommendations towards Sony’s management based on the creative strategy of the advertisements. The Sony Bravia X-series LCD televisions are currently Sony’s latest and most technologically advanced range of televisions, released in October 2006. The television is equipped with a Full High Definition (19201080) LCD panel which is powered by the newly developed Bravia Engine Ex. (Speakman 2006). NEC’s Multeos LCD offers a direct substitute to the Bravia, also being equipped with a Full High Definition (19201080) LCD panel. The television has a very sophisticated and high-end design which offers an attractive yet technology-driven television (NEC Australia 2005). Both products offer a suitable product for high-end home entertainment systems but are promoted and advertised to capture slightly different target markets. Sony concentrated on the televisions enhancement of colour eye-catching modern design, thus attracting younger, active and style conscious consumers (Appendix 5 6). In contrast NEC have focused on the LCD’s technical features and sophisticated design, attracting slightly older consumers who are well informed and have a strong desire to enhance their current home entertainment systems. (Appendix 7) Advertising Appeals Advertising appeals are a critical element for any company to consider when constructing creative advertising strategies. The approach is based upon considering an appropriate focus which will be most effective in grabbing the attention of the target consumers. Focuses include either informational/rational appeals or emotional appeals. These allow the company to concentrate on relating the advertisement to the potential customer’s feelings and attitudes toward their product and brand (Belch Belch 2007). Both Sony and NEC have appropriately utilised informational and rational appeals as a focus for their advertisements. Each advertisement does so by representing the product’s features, functions and benefits (Wells, Moriarty Burnett 2006). This approach is appropriate to the product at hand- a high involvement LCD Television. As they are high-involvement products customers would be most drawn to advertisements that not only attract them but more importantly inform them of what the product has to offer in terms of its features and benefits. Thus using a rational and informative approach it allows the advertisement to be focused on such factors and achieve customer satisfaction. In support of this is a theory proposed by Vaunghn regarding the ‘Foote, Cone and Belding’ (FCB) Grid. The grid is based upon the idea of product involvement versus the thoughts or feelings of consumers (Ratchford 1987). Ratchford’s interpretation of this grid states that the first quadrant- high involvement/thinking, led to consumers making decisions ‘characterised by a high level of involvement†¦suggesting a need for informative advertising’ (1987. p. 24). In further support of this is proof that a rational appeal approach is more effective when advertising for high-involvement products. This was revealed through a experimental study. It highlighted a trend toward rational appeal advertisements for high involvement products leading to consumers expressing a greater intention toward buying the brand or product as opposed to advertisements focused on emotional appeals (Holmes Crocker 1987). Thus it is clear that the choice for Sony and NEC to present a rational and informational appeal focused advertisement is suitable and has been proved successful. However the level of effectiveness is highly dependant on the execution styles and creative tactics utilised to enhance such an approach. Each advertisement has implemented the rational and informational appeal approach by focusing on a feature appeal, where the advertisement focuses on presenting the central trait of the product (Belch Belch 2007). While each product shares a common and central trait which sets the stage for direct competition (a full high definition (19201080) LCD panel), each advertisement presents this approach in different manners. Sony’s advertisement chooses to focus on one of the products specific benefits- enhancement of colour, as expressed through the powerful visual and subtle headline, ‘Colour like no other’ (Appendix 1). On the other hand, NEC have taken this a step further by emphasising the products main feature as the main benefit which is cleverly depicted through the headline: ‘let’s make one thing PERFECTLY CLEAR†¦this is TRUE HIGH DEFINITION’ (Appendix 2). In addition each has utilised body copy to further present the rational and informational appeals of the advertisement. NEC have done so by focusing on several features and benefits that the Multeos provides. On the other hand Sony’s advertisement has executed this in a much more detailed manner by providing body copy which has succinctly and informatively explained the main feature of the BRAVIA that provides the proposed benefit. The effectiveness of Sony’s approach over NEC’s is supported by Batra, Myers and Aaker who believe that effective body copy presents ‘facts and figures and believable details instead of generalities’ (1996, pg 423). Thus it is believed that Sony have presented their use of rational and informational appeals in a specific yet effective approach as opposed to NEC who have taken on a general approach, focusing on breadth rather than depth. In considering this, Sony must ensure that this approach is carried on as effectively through their additional campaign and promotional activities, constantly keeping in mind ways to best address their target market and do justice to its products. Advertising Execution Once an advertisements appeal has been chosen and its message has been established, the advertiser must consider styles of execution. Sony and NEC have followed fairly similar paths when considering their execution, with both advertisements using a factual message, as defined by Belch and Belch (2007), also known as a straightforward approach according to Wells et al. (2006). This execution style is very appropriate due to its common use for high-involvement products as well as for informational and rational appeal based advertising. This is supported by Belch and Belch (2007) who believe the style allows for the message to solely focus on the feature appeals and attributes of the product in a straightforward and obvious manner. Sony and NEC have executed such a style appropriately, presenting a large image of the product accompanied by facts and further information within the body copy. However a more critical analysis highlights some important insights. In regards to Sony, their advertisement for the Bravia LCD television is simple in its message while vibrant in its execution, considering not only the straightforward method of execution but also bringing in another style- imagery (Belch Belch 2007). They have combined such approaches to produce an image dominated short copy advertisement. Imagery is defined by MacInnis and Price as ‘a process†¦by which sensory information is represented in working memory’ (Burns, Biswas Babin 1993 p. 71). In other words, imagery involves the use of strong visuals which often trigger and stimulate the viewers senses i. e. sight, hearing, touch, taste and smell (Burns et al. 1993). Sony have utilised such a powerful communication method as a means of emphasising the benefit gained from the Bravia LCD television- enhanced colour. The advertisement features fuchsia coloured paint in mid air protruding out of the television and filling space surrounding it (Appendix 1). This is an effective use of imagery as the image easily stimulates the human sense of sight, attracted by the vibrant colour and abstract photography thus attracting their target market and enticing them into the body copy. Most importantly the advertisement and its use of imagery has cleverly tapped into their target markets motives, that is, a younger demographic that is behaviourally more attracted to appearances and design (Appendix 6). The effectiveness of this is supported by Scott Batra who believe that initial exposure to imagery and attractive images has a positive affect on the targeted consumers leading to ‘increased familiarity’ of the brand and product however, further exposure can lead to an adverse affect where consumers interests may ‘wear out’ reducing positive affects (2003, p. 91). Notwithstanding, the use of imagery and its effectiveness in capturing the attention of its audience has also been proved through experimental studies. Such studies show that the use of imagery within print advertisements leads to ‘positively affecting’ and ‘favourably influencing’ consumer’s attitudes toward the product and brand (Babin Burns 1997, p. 33). Thus, it is important for Sony to consider the effectiveness of such execution styles while remaining aware of the level at which they use such imagery. This will enable them to ensure they keep their target market attracted and interested, leave them wanting more rather than less. Similarly, NEC have also combined the straightforward/factual approach with another, although- demonstration advertising. The advertisement presents a large image of the Multeos LCD demonstrating its full high definition monitor, showing an image of dripping water and the subsequent ripples on the LCD (Appendix 2). This has incorporated an element of demonstration by showing the product in use and demonstrating the perceived benefits of the product, providing proof of the advertisements message (Belch Belch 2007). While the demonstration aspect of the advertisement is subtle, the use of appropriate visuals and support of a clever headline has lead to effective execution which will subsequently attract readers due to its aesthetic attractiveness. However, the advertisements overall execution lacks effectiveness as the message presented through the visual and headline has not been carried through to the body copy as effectively to truly convince their target market of the advertisements message and provide them with what they need- information. Aside from the creative execution of this advertisement it must be noted that NEC have made a very simple and fundamental error in their overall execution. The model of LCD featured within the advertisement is named ‘Multeos’ according to the NEC Australia (2005) however within the ad they have misspelt it as ‘Multieos’. Such an error misguides their customers who find the advertisement appealing and convincing enough that they attempt to perform further research. If performed through the internet they will most likely find themselves unable to find the product. This error could therefore cause damage to the company as well as the success of the product and advertisements. Overall, whilst the straightforward execution method can be effective on its own, both Sony and NEC have taken the execution a step further by combining the basic style with another that will enhance the advertisements attractiveness and effectiveness. Sony have done so most effectively by taking on a consumer focused approach producing an advertisement that is likely to capture their market more effectively. However to ensure Sony build on this advantage and superiority they must ensure they do not over use such execution styles, using imagery in moderate manners. In addition, Sony should also consider NEC’s execution blunder as a lesson in ensuring that the fundamental and mandatory aspects of their advertisements are executed with an increased level of thought and careful action. Conclusions and Recommendations After a critical analysis of competing advertisements- Sony’s Bravia and NEC’s Multeos LCD Televisions, many insights have been discovered and conclusions made regarding the advertisements appeals and execution styles. While the advertisements followed the same paths in many respects Sony’s advertisement has emerged as the most effective in terms of it use of appeals and its specific yet striking execution. In spite of this, NEC have produced an attractive and relevant advertisement, but due to fundamental errors and failures to connect to their target market on a deeper level than Sony, they fell short of their competitors. Considering this it is possible that NEC will attempt to take their original approach a step further or renew their approach in order to re-establish their message. Thus it is important that Sony remain aware of NEC’s movements and improvements whilst also focusing on capitalising on their success. Sony must ensure that they carry their current Bravia advertisements simple yet specific messages, established based on the rational and information advertising appeals, through to other forms of promotion and advertising that they explore and utilise. In doing so they must consider effective and clever execution styles that endeavour to keep their target market interested and wanting more, as done so through their combination of a factual/straightforward and imagery execution styles. However they must remain aware of the level at which this is performed to ensure they do not overload their target market with such styles to a point where they begin losing interest. Reference List Babin, A. L. , Burns, A. C. 1997, ‘Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates ttitudes’, Journal of Advertising, vol. 26, no. 3, pg. 33 (12 pages). Batra, R. , Myers, J. G. , Aaker, D. A. 1996, Advertising management 5th edn, Prentice Hall, New Jersey. Belch, G. E. , Belch, M. A. 2007, Advertising and promotion: An integrated marketing communication perspective 7th edn, McGraw-Hill/Irwin, New York. Burns, A. C. , Biswas, A. , Babin, L. A. 1993, ‘The operation of visual imagery as a mediator of advertising effects’, Journal of Advertising, vol. 22, no. 2, pg. 71 (15 pages). Clulow, C. 1993, ‘New families? Changes in societies and family relationships’, Sexual and Marital Therapy, vol. 8, no. 3, pp. 269-273. Derwent Howard Advertising, 2001, T3 rate card, Derwent Howard, Sydney, 6 April 2007, http://www2. derwenthoward. com. au/files/T3_Ratecard. pdf Holmes, J. H. , Crocker, K. E. 1987, ‘Predispositions and the comparative effectiveness of rational, emotion and discrepant appeals for both high involvement and low involvement products’, Academy of Marketing Science Journal, vol. 15, no. 1, pg. 27 (9 pages). NEC Australia Pty Ltd. 2005, Full HD LCD display, NEC Australia, Victoria, 8 April 2007, ec. com. au/product_search. aspx? term=Multeos Ratchford, B. T. 1987, ‘New insights about the FCB grid’, Journal of Advertising Research, vol. 27, no. 4, pp. 24 – 38. Scott, L. M. , Batra, R. 2003, Persuasive imagery: A consumer response perspective, Lawrence Erlbaum Associates Inc. , London, 16 April 2007, http://books. google. com. au/books? id=A28e1NTA- lwCdq=book+scott+and+batrapg=PP1ots=jGUFd4AJ9esig=1n7xXLafjiokcxZYUnTckxHMAykprev= google. com. au/search%3Fhl%3Den%26q%3Dbook%2Bscott%2Band%2Bbatra%26meta%3Dsa=Xoi=printct=resultcd=1#PPR3,M1

Death penalty Term Paper Example | Topics and Well Written Essays - 1000 words - 2

Death penalty - Term Paper Example g at sea and crucifixion (Melusky & Pesto 8).Unlike in the present where many people do not witness such punishments, in the past death penalties were done in public. Apart from explaining on various forms of death penalties, the essay will also relay more information on its effects to the society. In the US, before the rise of legal institutions, cases of death penalties were quite rampant in all states. Since there were no modern legal institutions, many crimes ranked as capital whose punishment was death. For instance, in the US, crimes such as rape, kidnapping, arson and forgery were punishable by death (Walker 19). Most of these crimes were punishable by hanging and the process normally took place in public places where everybody would see. In the past, such events were quite common and usually attracted a large number of spectators some of whom came to do business during the occasion (Melusky & Pesto 2). Tens of thousands normally showed up in such events with the intension of viewing the hanging. This changed as from the 1960s when a modern legal institution was set up. To date, there have been numerous debates on the whether sentencing a person to death is justice as claimed. Most legal firms claim that a death penalty is justice only if one has committed a capital crime such as killing another person. Legal officers claim that one ought to receive punishment that is equal to the crime he or she has committed. According to Guernsey (9), even Biblically, an offender was to receive an eye for an eye; this implied that punishment was to fit the crime committed. Studies show that death penalties began in the US around the 1600 when the first English colonialists landed in the US (Guernsey 10). Captain George Kendall went down on record as the first person to die because of a death sentence. According to Melusky and Pesto (7), Captain Kendall was sentenced to death by the firing squad method. This was after an accusation of spying for the Spanish nation

Lobbying on Standard Setting in Accounting Assignment

Lobbying on Standard Setting in Accounting - Assignment Example The present paper has identified that the chairman of SEC is selected through political appointment by the federal government. Thus, it is less likely that chairman would not be influenced by the activities of lobbying in the field of setting accounting standards. The lobbying activities in the field of accounting standard setting is directed at influencing the FASB in providing more flexibility to the firm in their accounting practice with no attention towards the safeguarding the long term interests of the firm as well as the investors (Andre, Cazavan-Jeny, Dick, Richard and Walton, 2009, p.24). The intentions of the lobbies are guided by narrow interests of enhancing short term economic value of the firm by allowing relaxations in the accounting standards which are contradictory to the rules and regulations prescribed by FASB. The process of standard setting in accounting is guided by the rules and regulation of Financial Accounting Standards Board (FASB). The process of standard setting in accounting is guided by the rules and regulation of Financial Accounting Standards Board (FASB). The issues involved in the process of standard setting in accounting bring to light the influence of politics and activities of lobbying on setting the standards for accounting (Ball and Foster, 1982, p.165). The activities of lobbying in the setting of standards in accounting explains that politics and lobbying have a direct influence over the activity of standard setting as in the financial policy framework of the organizations. The lobbying activities include purposeful intervention with an aim to manipulate the setting of accounting standards with the help of economic activities so that the economic value added to the company could be enhanced (Beresford 1, 1997, p.90). This is, however, viewed to be inconsistent in accordance with the guidelines of the Financial Accounting Standards Board (FASB). The activities of lobbying is aimed at derailing the standard setters from t he achieving the objectives as set by the Financial Accounting Standards Board though reporting of consistent financial statements. FASB recommends improvement of transparency in accounting by setting the standards on accounting procedure and providing flexibility in the process of reporting financial statement and accounts. The issues related to lobbying on standard setting in accounting arise when the Congress is influenced by the politically influential constituents which are misdirected to achieve self motivated interests (Beresford 2, 2001, p.85). The lobbying by the accounting firms in the process of standard setting could also lead to improve of accounting standards being set by their clients. This is achieved by addressing the areas of ambiguity in the accounting rules prescribed by Financial Accounting Standards Board. The various issues in case of lobbying in the area of setting accounting standards highlight the interests of the companies to reduce costs and attain flexib ility in financial reporting (Bertomeu and Cheynel, 2013, p.814). For example, the accounting standards set by FASB requires the company account to be reviewed on a periodic basis by the auditors.

Material manufacturing and analysis of engine crankshaft

Material manufacturing and analysis of engine crankshaft The report outlines the detail of material and manufacturing process selection exercise carried out on a typical car engine camshaft. Camshaft being one of the most important engine components requires careful selection of material. Moreover, owing to its specialized operation, the required geometry is relatively complex and certain improvements in mechanical properties are required to be introduced during manufacturing. This calls for and rather complex manufacturing route to be followed. The report initially mentions the operation of the component and describes its required characteristics. The material and manufacturing process selection is then carried out based on the intended use. A detailed description is provided in the end about the selected manufacturing route. INTRODUCTION The crankshaft is the part of an engine which converts reciprocating motion of the pistons into a rotary motion. The rotary motion has the advantage that it can be used rotate the wheel of the car. Crankshaft is an essential component in reciprocating engines because, rotary motion is simpler to mobilize the vehicle in which reciprocating engines is installed. Crankshafts are equipped with crankpins and additional bearing surfaces. The axis of bearing surfaces is offset from the crank. During operation, crankshafts are subjected to following mechanical stresses: Bending stresses due to up and down movement of pistons. Torsion stresses due to rotation of crankshaft and transmission of force to drive train, which subsequently transmit motion to various services. Owing to reciprocating motion of the pistons, bending forces on crankshaft are always cyclic in nature. Therefore, the stress behavior is further complicated due to constant fatigue factor hence necessitating higher fatigue resistance in the component. Friction of bearing surfaces is also important during the operation. The piston arms have to slide past the crankshaft surface. Therefore roller bearings are equipped between the sliding surfaces. However, as rpm of a typical engine reaches 4000-5000 during normal operation, an efficient lubrication is extremely essential for bearing. The crankshaft therefore contains holes for lubrication system. Operating temperature inside the engine is extremely high. Therefore, the material should be such that it retains required mechanical properties at elevated temperature. In order to suppress pulsating behavior of reciprocating engines, crankshafts generally connect to flywheel. In certain cases, a vibration damper is also installed at the opposite end to reduce vibration. Figure No 1: Engine Crankshaft Along with Connected Parts The analysis presented in this report focuses on crankshaft manufacturing which is feasible for large scale manufacturing. Figure No 2: CAD Drawing of the Camshaft MATERIAL SELECTION Based on the stress imposed on the component during the operation, operating temperatures and intended operation, the material to be selected for this component should posses following characteristics: The material should be strong in bending It must have excellent fatigue resistance. The material should be light weight so that it has small value of moment of inertia and transmit motion more efficiently. It must have lesser coefficient of thermal expansion so that the component can retain its original dimension at varying temperatures. The material should be easily machineable so that it can take complex shape (as required for the geometry of crankshaft) easily and without developing unnecessary stresses. After carrying out an extensive research of materials, following materials were short listed for crankshaft: Aluminum Copper Steel Aluminum Aluminum is an excellent machineable metal. It is light weight and can take complex shapes easily. Moreover, it can absorb vibration very efficiently. However, the metal has lower modulus of elasticity and higher coefficient of thermal expansion. Therefore, it will be subjected to larger strains at higher stresses and high temperatures. Moreover, it does not possess good resistance to fatigue loads and corrosion. Copper Copper possess very good corrosion resistant properties. It is easily machineable and has high strength. Moreover, it can possess good surface finish which proves helpful in achieving reduced friction properties. However, the biggest disadvantage of copper is that it is no corrosion resistant. Corrosion rate is significantly higher at higher temperature. It is therefore, not considered suitable for the intended use. Steel Steel is another option to be used as a material for camshaft. Steel is a better choice because, it possess excellent mechanical characteristics which suits best with the operational requirements of engine camshaft. It has the highest modulus of elasticity. It is tough, strong, easily available, cheap and it has very less coefficient of thermal expansion which makes it best suited for high temperature operation. However, steel itself has a large number of variants which posses large range of properties. Therefore, selection of most appropriate type of steel is also very important. An option for crankshaft material is carbon steel. However, these steels require additional heat treatments to acquire required level of strength. Iron crankshaft is also an option. However, iron cannot take higher loads therefore, iron crankshafts are suitable for low output engines where stresses are lower. They have the advantage of being low cost. In fact, the most widely used material for crankshaft worldwide is Vanadium Microalloyed steel. It has following advantages: Vanadium Microalloyed steel can be air cooled after reaching high strengths without further heat treatment. However, surface hardening is required for the bearing surfaces. Low alloy content also makes the material cheaper than high alloy steels. MANUFACTURING ROUTE SELECTION Crankshafts can be manufactured using following methods: Machining Forging and casting These processes are discussed separately in the lines below. Machining Process Machining is yet another process which can be used to manufacture crankshafts. Crankshafts can be machined out of a billet, often using a bar of high quality vacuum re-melted steel. Machining process has following advantages: Higher quality of steels, which cannot be forged can be used through machining process. No expensive tooling is required for machining process. Extremely high quality crankshafts can be manufactured. However, machining process also has following disadvantages: It is a highly expensive process because; it generally uses high quality material. Moreover, a significant quantity of material is also wasted during machining process. Additional heat treatments are required to get required material properties. Forging and Casting Process Forging is the most widely used process for manufacturing crankshafts today. It is due to the following reasons: The component has lighter weight The forged shafts have better damping characteristics More compact dimensions can be achieved The camshaft is a complex component. Therefore, it is not feasible to manufacture the complete component using a single process. Instead, the manufacturing process comprises of multiple steps encompassing various machining, milling, forging and heat treatment operations. The details are outlined in the next section. DESCRIPTION OF SELECTED MANUFACTURING ROUTE Following is the detailed outline of manufacturing process selected for the camshaft: The raw steel are required for a diameter range from 2.125 to 2.5 and 20ft in length (Figure No 1 in Appendix A). The raw steel bars are then turned on a lathe to remove the rough surface and then cut into the proper lengths depending on the engine size (Figure No 2 in Appendix A). Subsequently, the steel begins the process of becoming a camshaft as both the journals and lobes are cut and evenly spaced out. The Camshafts are then stack up and are prepared for the copper plating (Figure No 3 in Appendix A). The copper plating is done to keep the steel from becoming brittle and helps straighten the camshaft after the heat treating process. Once the copper is applied, the journals are lathe down to the thickness that is needed (Figure No 4 in Appendix A). The surfaces are then finished. Next, a special lobe milling machine is used to create the lift for the cam. These CNC machines use computerize programs that allow the manufacture to create the desired lobe and are precise at 0.0001 of an inch (Figure No 5 in Appendix A). Once the cams are roughly cut, they are placed in a furnace for heat treating. This process hardens the steel making the cam less likely to warp or snap when put under the stress of an engine. After the heat treating, the journals go through their final grounding stage and are milled to the correct dimensions (Figure No 6 in Appendix A). Following the journals are the lobes. They are grounded and polished to provide a smooth surface which reduces friction in the engine, freeing up horsepower. The last process uses a computerized scanner that checks the tolerances on the cams. Making sure that every lobe and journal are exactly the same.

Character study of Rosalind from As You Like It Essay

Rosalind, throughout William Shakespeare’s As You Like It, uses her ability to control language to attain her goals. Using creative speech, Rosalind enables herself to control and manipulate every situation that she is involved with, especially those concerning Orlando and Phoebe. Rosalind dominates many scenes in As You Like It and, ultimately, everything that Rosalind wants to occur does. She even changes her identity to do so. By using ingenious language, Rosalind facilitates the accomplishment of all of her objectives throughout the play. The first situation in which Rosalind displays her dominance in language is in the Forest of Ardenne, disguised as Ganymede, a male. She, knowing that Orlando is yearning for her love, comments on his obvious unrequited love, saying, â€Å"Then there is no true lover in the forest; else sighing every minute and groaning every hour would detect the lazy for of time as well as a clock.† (111) By implying that Orlando’s love is not true love, she immediately inspires Orlando to prove her wrong. Orlando, becoming a little suspicious, inquires why her accent is not rough as a result of her living in the secluded forest her entire life. She retorts almost immediately with an elaborate story in which she states, â€Å"But indeed and old religious uncle of mine taught me to speak, who was in his youth an inland man, one that knew courtship too well, for there he fell in love. I have heard him read many lectures against it.† Although a lie, Rosalind uses this sly and deceptive speech to give herself the excuse to sound educated and the ability to discuss love. Rosalind sets up this situation from the beginning, enabling herself to discreetly mention true love in order to get Orlando’s full attention. Rosalind goes on to obtain Orlando’s undivided attention by saying, â€Å"There is a man that haunts the forest that abuses our young plants with carving ‘Rosalind’ on their barks, hands odes upon hjawthrons and elegies on brambles, all, forsooth, the name of Rosalind. If I could meet that fancy-monger, I would give him some good counsel, for he seems to have the quotidian of love upon him.† (113). Rosalind proclaims herself as an expert of love in order to give herself an excuse to meet with Orlando and help him cope with his situation She knows Orlando will surely agree to meet with her to discuss his love. He says that he is truly in love, but Rosalind states that â€Å"there is none of my uncle’s marks upon you. He taught me how to know a man in love.† Orlando retorts, â€Å"I would I could make thee believe I love.† By implying that Orlando may not even be in love at all, and promoting herself as an expert, she is enabling herself to â€Å"counsel† Orlando. She leads Orlando to want to prove he is in love with Rosalind. The major fact that she is interested in is observing how deeply Orlando is in love with her and how desperate he is to be with her. By leading Orlando on to believe that she is an expert when it comes to matters that concern true love, Rosalind allows herself to find out what Orlando is thinking about her from a third person, and unbiased, perspective. Rosalind also creatively uses language to manipulate situations that contain Phoebe, Silvius, and her own disguised character, Ganymede. Although Silvius deeply loves Phoebe, she continues to reject his brutally. However, Ganymede gets involved to defend Silvius, saying to Phoebe, â€Å"Who might be your mother, that you insult, exult and all at once over the wretched? What though you have no beauty-as, by my faith, I see no more in you than without candle may go dark to bed-must you be therefore proud and pitiless?† (131). Ganymede goes onto criticizes Phoebe even more by saying, â€Å"‘Tis not your inky brows, you black silk hair, your bugle eyeballs, nor your cheek of cream that can entame my spirits to your worship.† However, instead of getting Phoebe to realize she should appreciate Silvius’ love, Ganymede unintentionally obtains Phoebe’s love. Phoebe states to Ganymede, â€Å"Sweet youthm I pray you chide a year together. I had rather hear you chide than this man [Silvius] woo.† 133. Phoebe becomes attracted to Ganymede not realizing that Ganymede is really Rosalind, a woman. Rosalind, realizing this, continues to insult and criticizes Phoebe. She knows that she can eventually trick Phoebe into loving Silvius. Seeing an opportunity, Ganymede continues to insult Phoebe in order to continue to attain her love. Also, Rosalind sees that Silvius’ love for Phoebe is deep and true, despite that Phoebe rejects and ignores him. She sees the opportunity to manipulate Phoebe into loving Silvuis. As a result, she continues to lead Phoebe on, preparing for the time in which she ahs the chance cajole her to love Silvius. Rosalind uses her creative language one final time in dealing with the weddings. She is able, through the use of witty language, to arrange each marriage, and those who are involved, to her liking. Orlando reveals to Ganymede that he â€Å"can no longer love by thinking,† and now, more than ever, needs to be with Rosalind. Ganymede then responds by saying, â€Å"I have since I was three year old, conversed with a magician most profound in his art and yet not damnable. If you do love Rosalind so near the heart as your gesture cries out, when your brother marries Aliena shall you marry her† By assuring Orlando that Rosalind would marry him the next day, Ganymede then proceeds with the second part of her plan. She realizes that Phoebe has an attraction towards her as Ganymede She uses this fact to persuade Phoebe to marry her, with one stipulation. If Phoebe for some reason decides that she does not want to marry Ganymede, Phoebe would then be obligated to marry Silvius. Ganymede obtains Phoebe’s agreement on their marriage, stating, â€Å"If you do refuse to marry me, You’ll give yourself to this most faithful shepherd [Silvius].† Ganymede goes on to state: [To Silvius] I will help you if I can. [To Phoebe] I would love you if I could-Tomorrow meet me all together. I will marry you if I ever marry a woman, and I’ll be married tomorrow. [To Orlando] I will satify you and you shall be married tomorrow.  Eventually, Ganymede reveals herself as Rosalind, and, accompanied by Hymen, prepares to marry Orlando. Aliena reveals herself to be Celia and weds Oliver. Phoebe, realzing that her lover, Ganymede, is really a female, then agrees to wed Silvius as a part of he pact with Rosalind.

Competency Standard Essay

I maintain being professional on a daily basis by doing the following. Letting all families in my care know we have a confidentiality policy. That we implement each and every day discussing only the info we need to with appropriate staff members. Children and their family’s info will only be discussed if we feel abuse or neglect is present. Then we are required to inform the proper authorities. I demonstrate being professional by following my job expectations entailed for my position when I was hired. I always have a positive attitude with my children and families and co-workers daily. I arrive on time and am prepared to start my day promptly. I dress appropriately for my day making sure I have clothes presentable but can engage in messy activities to. I use good judgment when making decisions for the children in my care. I will be an advocate for each child I have by meeting their educational and emotional and physical needs daily. Each child will be treated as an individual. I will also provide a quality educational program to all children in my care to support success for them. If a child shows signs of developmentally delay I will work with the family and any agencies to ensure a bright future for them. I will also take advantage of any opportunities offered to me to continue my own education and growth. Keeping updated on any new laws and regulations plus new teachings and always striving to learn more will make me the best teacher I can be. I chose to become an early childhood professional because. When I got out of high school I needed a job to pay my bills naturally. But the main reason was because I loved being around children and at the time I didn’t have any of my own yet and there were none in my family either. So I thought what a great way to spend the day and get paid was to spend time with other people’s kids. In the being it was really hard though. It was not all play time there were rules and regulations to follow. Daily planning to ensure the kids stayed busy and engaged at all times. Lots of hand washing and potty training but even after all that I learned that first week. I still couldn’t stay away. And found my calling and after 14 yrs this is still the best thing that I ever did besides having my own child who is now 8 yrs old. The most important professional traits I possess to me are. I am reliable and I enjoy working with children and I always stay positive no matter what.

Autocratic Leadership Authoritarian Leadership - 989 Words

Autocratic leadership, also known as authoritarian leadership, is a type of management style that is used when a leader dictates policies and procedures, decides what goals should be achieved, and directs and controls all activities without any meaningful participation by the subordinates. The autocratic leader has full control of the team, with low autonomy within the group. These leaders typically make decisions based on their ideas and judgments, seldom taking advice from other individuals. Like any other leadership style, the autocratic style of leadership has its pros and cons. Characteristics of autocratic leadership includes: * Mainly wants obedience from the subordinates * The leader determines everything * The leader is the one to structure workloads for their employees * Workers compliance are known to possibly become obtained through threats and punishments * Employees have little responsibility * Employees feel a certain amount of security * Highly skilled professionals discourage this type of leadership because there is a negative effect on growth, development, initiative and a sense of responsibility * In this environment, fear, conflict, dissatisfaction, and frustration are common to come into play * Employees are rarely trusted with decisions or important tasks Autocratic leadership can be beneficial when choices need to be made quickly without checking in with a large group. 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